Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions
Benjamin Larkin, Ryan Spalding, and Taesoo Ahn
| Year of publication: |
2020
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|---|---|
| Authors: | Larkin, Benjamin ; Spalding, Ryan ; Ahn, Taesoo |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 3, p. 189-203
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| Subject: | fantasy sport | fan identification | fan perceptions | judgment bias | brand associations | player performance | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sportmarketing | Sports marketing | Profisport | Professional sports | Sport | Sports | Wahrnehmung | Perception | Markenführung | Brand management | Sportveranstaltung | Sport event | Sportler | Athletes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.293.092020.03 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815605