Examining the impact of Instagram food vloggers on restaurant visit intentions : structural equation modelling approach
Gunjan Malik, Purvi Saini, Anoop Kumar, Kuldeep Singh
| Year of publication: |
2025
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|---|---|
| Authors: | Malik, Gunjan ; Saini, Purvi ; Kumar, Anoop ; Kuldeep Singh |
| Published in: |
International journal of business and systems research : IJBSR. - Genève : Inderscience Enterprises, ISSN 1751-2018, ZDB-ID 2435974-9. - Vol. 19.2025, 1, p. 71-94
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| Subject: | credibility | food vloggers | homophily | influencer marketing | Instagram | restaurant | Gastronomie | Restaurant industry | Strukturgleichungsmodell | Structural equation model | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBSR.2025.143556 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015375641