Examining the impact of rich media on consumer willingness to pay in online stores
Ting Li; Zornitsa Meshkova
| Year of publication: |
2013
|
|---|---|
| Authors: | Li, Ting ; Meshkova, Zornitsa |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 12.2013, 6, p. 449-461
|
| Subject: | Consumer behavior | Excitement | Informedness | Interactive media | Online experiment | Product videos | Purchase intention | Rich media | Videos | Virtual product experience | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Experiment | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Mediennutzung | Media usage | Interaktive Medien |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010505460