Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Rajesh Anantharaman and Sanjeev Prashar and Sai Vijay Tata
| Year of publication: |
2023
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|---|---|
| Authors: | Anantharaman, Rajesh ; Prashar, Sanjeev ; Tata, Sai Vijay |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 30.2023, 2, p. 361-381
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| Subject: | Bandwagon effect | Brand affect | Brand equity | Brand image | Brand loyalty | Brand preference | Brand satisfaction | Brand trust | Commitment | Consumer-brand relationships | Relationship length | Variety-seeking | Markenimage | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management | Markentreue | Kundenzufriedenheit | Customer satisfaction | Nachfrageinterdependenz | Interdependent preferences |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-06-2021-0365 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014231853