Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets
Year of publication: |
2014
|
---|---|
Authors: | Helm, Roland ; Gritsch, Stephanie |
Published in: |
International Business Review. - Elsevier, ISSN 0969-5931. - Vol. 23.2014, 2, p. 418-428
|
Publisher: |
Elsevier |
Subject: | Adaptation | Business-to-business | Globalization | Industrial goods | International marketing strategy | Marketing mix | Standardization | Uncertainty |
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