Examining the interplay of involvement and adoption on perception of retail loyalty program benefits
Pavleen Soni and Renu Bhardwaj
| Year of publication: |
April-September 2015
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|---|---|
| Authors: | Soni, Pavleen ; Bhardwaj, Renu |
| Published in: |
Business analyst : a refereed journal of Shri Ram College of Commerce. - Delhi, ISSN 0973-211X, ZDB-ID 2824157-5. - Vol. 36.2015, 1, p. 239-250
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| Subject: | Loyalty | Loyalty Programs | Loyalty Program Benefits | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011533127