Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment
Yunen Zhang, Wei Shao, Sara Quach, Park Thaichon, Qianmin Li
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Yunen ; Shao, Wei ; Quach, Sara ; Thaichon, Park ; Li, Qianmin |
| Subject: | Mental imagery | Product involvement | Product knowledge | Product presentation | Shopping orientation | VR retail environment | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Online-Handel | Online retailing | Produktinformation | Product information | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103713 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015084896