Examining the moderating role of sense of membership in online review evaluations
Chuan Luo; Xin Luo; Yun Xu; Merrill Warkentin; Choon Ling Sia
| Year of publication: |
2015
|
|---|---|
| Authors: | Luo, Chuan ; Luo, Xin ; Xu, Yun ; Warkentin, Merrill ; Sia, Choon Ling |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 3, p. 305-316
|
| Subject: | Electronic word-of-mouth | Sense of membership | Review credibility | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Bewertung | Evaluation | Online-Handel | Online retailing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010515265