Examining the power-law distribution among eWOM communities : a characterisation approach of the Long Tail
M. Olmedilla, M.R. Martinez-Torres and S.L. Toral
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Olmedilla, M. ; Martínez-Torres, María del Rocío ; Toral, S.L. |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 28.2016, 5, p. 601-613
|
| Subject: | eWOM | online user reviews | power-law distribution | Long Tail theory | product categorisation | Virales Marketing | Viral marketing | Social Web | Social web | Nischenstrategie | Niche marketing strategy | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2015.1122187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011578579