Examining the relationship among customer experience, bank image, and trust : a multichannel banking perspective
Nidhi Verma and Mandeep Kaur
| Year of publication: |
2023
|
|---|---|
| Authors: | Verma, Nidhi ; Kaur Ghuman, Mandeep |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 36.2023, 2, p. 141-164
|
| Subject: | bank image | branch banking | Customer experience | electronic banking | multichannel banking | PLS-SEM | Schmitt’s dimensions | trust | Bank | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2023.2188508 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321502