Examining the Relationship between Cause-Related Marketing Campaigns Dimensions and Consumers’ Purchase Intention
Year of publication: |
[2021]
|
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Authors: | Essam, Rana ; Mahrous, Abeer A. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (112 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 17, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3750632 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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