Examining the relationship between customer-oriented success factors, customer satisfaction, and repurchase intention for mobile commerce
Year of publication: |
2020
|
---|---|
Authors: | Tandon, Abhishek ; Sharma, Himanshu ; Aggarwal, Anu Gupta |
Published in: |
Strategic system assurance and business analytics. - Singapore : Springer, ISBN 978-981-15-3646-5. - 2020, p. 231-243
|
Subject: | AMOS | Customer satisfaction | Customer-oriented success factors | Mobile commerce | Repurchase intention | SEM | Kundenzufriedenheit | Erfolgsfaktor | Success factor | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Strukturgleichungsmodell | Structural equation model |
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