Examining the relationship between market orientation and export performance : the moderating role of competitive intensity
Jorge F. B. Lengler, Carlos M. P. Sousa and Catarina Marques
| Year of publication: |
2013
|
|---|---|
| Authors: | Lengler, Jorge F. B. ; Sousa, Carlos M. P. ; Marques, Catarina |
| Published in: |
International marketing in rapidly changing environments. - Bingley [u.a.] : Emerald, ISBN 978-1-78190-896-9. - 2013, p. 75-102
|
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Internationaler Wettbewerb | International competition | Beziehungsmarketing | Relationship marketing | Export | Unternehmenserfolg | Firm performance | Brasilien | Brazil |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204813