Examining the relationships between personal, cultural values and desired benefits : a cross-national study
Adel A. Al-Wugayan; Carol F. Suprenant
| Year of publication: |
2006
|
|---|---|
| Authors: | Al-Wugayan, Adel A. A. ; Surprenant, Carol F. |
| Published in: |
Marketing and multicultural diversity. - Aldershot [u.a.] : Ashgate, ISBN 978-0-7546-4326-5. - 2006, p. 31-52
|
| Subject: | Soziale Werte | Social values | Persönlichkeitspsychologie | Personality psychology | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003291144