Examining the role of individuals' perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Damion Waymer, Michaella Walton Gilliland and Joshua B. Barbour
| Year of publication: |
2022
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|---|---|
| Authors: | Waymer, Damion ; Gilliland, Michaella Walton ; Barbour, Joshua B. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 2, p. 258-283
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| Subject: | advertising | Corporate social responsibility | involvement | sustained commitment | symbiotic sustainability model | Corporate Social Responsibility | Werbung | Advertising | Nachhaltige Entwicklung | Sustainable development | Werbewirkung | Advertising effects | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2021.1914455 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207333