Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh S. (Department of Marketing and Strategy, IFHE University, Hyderabad, India), Abhigyan Sarkar (Department of Marketing, Institute of Management Technology, Ghaziabad, India), and Sudeepta Pradhan (Department of Marketing and Strategy, IFHE University, Hyderabad, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Sreejesh, S. ; Sarkar, Abhigyan ; Pradhan, Sudeepta |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 39.2016, 8, p. 879-898
|
| Subject: | Store loyalty | Customer loyalty | Store satisfaction | Loyalty programs | Self-expansion theory | Store love | Store relationships | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MRR-06-2014-0150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011534315