Examining the Scope of Channel Expansion: A Test of Channel Expansion Theory With New and Traditional Communication Media
| Year of publication: |
2008
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|---|---|
| Authors: | D'Urso, Scott C. ; Rains, Stephen A. |
| Published in: |
Management communication quarterly. - Newsbury Park, Calif. [u.a.] : Sage Publ., ISSN 0893-3189, ZDB-ID 10518575. - Vol. 21.2008, 4, p. 486-507
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