Examining the step-up brand extensions of budget hotels : the reciprocal spillover effects
Shun Ye, Linfeng (Zenny) Wu, and Soyon Paek
| Year of publication: |
2020
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|---|---|
| Authors: | Ye, Shun ; Wu, Linfeng ; Paek, Soyon |
| Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 61.2020, 2, p. 154-169
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| Subject: | budget hotel | step-up brand extension | reciprocal spillover effects | brand performance | brand attitude | Markentransfer | Brand extension | Spillover-Effekt | Spillover effect | Hotellerie | Hotel industry | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1938965519890580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012210719