Examining third-person perceptions in the context of sexually oriented advertising
Po-Lin Pan; Juan Meng; Shuhua Zhou
| Year of publication: |
2012
|
|---|---|
| Authors: | Pan, Po-lin ; Meng, Juan ; Zhou, Shuhua |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 2, p. 189-208
|
| Subject: | Sexualität | Sexuality | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009560051