Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Tianyu Fu, Shuhao Li and Jie Xu, Min Liu and Guofu Chen
| Year of publication: |
2023
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|---|---|
| Authors: | Fu, Tianyu ; Li, Shuhao ; Xu, Jie ; Liu, Min ; Chen, Guofu |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 5, p. 1824-1843
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| Subject: | Perceived relationship investment | Social exchange theory | Tour guide humor | Trust | Wellness value | Word of mouth | Virales Marketing | Viral marketing | Humor | Vertrauen | Confidence | Austauschtheorie | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-05-2022-0587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280896