Examining uncertainty avoidance, relationship quality, and customer loyalty in two cultures
Nelson Oly Ndubisi; Naresh K. Malhotra; Dilber Ulas; Gibson C. Ndubisi
| Year of publication: |
2012
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|---|---|
| Authors: | Ndubisi, Nelson Oly ; Malhotra, Naresh K. ; Ulas, Dilber ; Ndubisi, Gibson C. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 5, p. 320-337
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| Subject: | relationship quality | customer loyalty | uncertainty avoidance | Turkey | Malaysia | Beziehungsmarketing | Relationship marketing | Türkei | Konsumentenverhalten | Consumer behaviour | Risiko | Risk | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Kulturelle Identität | Cultural identity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778699