Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Peter Broeder and Rendal Derksen
| Year of publication: |
2018
|
|---|---|
| Authors: | Broeder, Peter |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 10.2018, 4, p. 396-408
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| Subject: | online advertising | exclusivity | targeted offers | consumer behaviour | cultural localisation | Mexican | Dutch | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Niederlande | Netherlands | Zielgruppe | Target group | Kulturelle Identität | Cultural identity | Online-Handel | Online retailing | Werbewirkung | Advertising effects | Mexiko | Mexico |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011983845