Exclusivity strategies for digital products across digital and physical markets
Rouven Seifert, Cord Otten, Michel Clement, Sönke Albers, Ole Kleinen
| Year of publication: |
2023
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|---|---|
| Authors: | Seifert, Rouven ; Otten, Cord ; Clement, Michel ; Albers, Sönke ; Kleinen, Ole |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 2, p. 245-265
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| Subject: | Channel order | Digital marketing | Entertainment industry | Exclusive offerings | New product release timing | Vertriebsweg | Distribution channel | Digitalisierung | Digitization | Online-Marketing | Internet marketing | Digitale Güter | Digital goods | Marketingmanagement | Marketing management | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00897-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251113