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Executive Perspective - Proving our value: Measuring package design's return on investment
Wallace, Rob, (2001)
NEWS AND RESOURCES - Book Notes - The Marketer's Guide to Successful Package Design
Meyers, Herbert M., (1998)
EXECUTIVE PERSPECTIVE - Be Smart, Be Simple - Those who want their brands to stand out in a crowd know it's true: Simple is better. And visual simplicity works better than any other kind -- Just look at the Target logo. Unfortunately, it's tough to be simple. But there are some ways to get there.
Wallace, Rob, (2006)