EXECUTIVE PERSPECTIVE - Be Smart, Be Simple - Those who want their brands to stand out in a crowd know it's true: Simple is better. And visual simplicity works better than any other kind -- Just look at the Target logo. Unfortunately, it's tough to be simple. But there are some ways to get there.
| Year of publication: |
2006
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| Authors: | Wallace, Rob |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 17.2006, 2, p. 19-24
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