EXECUTIVE SUMMARY: INVOLVING CONSUMERS IN NEW PRODUCT DEVELOPMENT
| Year of publication: |
2011
|
|---|---|
| Authors: | Hoyer, Wayne D ; Chandy, Rajesh ; Dorotic, Matilda ; Krafft, Manfred ; Singh, Siddharth S |
| Published in: |
Business strategy review. - London : London Business School, ISSN 0955-6419, ZDB-ID 10857023. - Vol. 22.2011, 4, p. 74-75
|