Executives' attitudes toward consumerism and marketing: An exploration of theoretical and emperical linkages in an industrializing country
| Year of publication: |
1994
|
|---|---|
| Authors: | Varadarajan, P. Rajan ; Bharadwaj, Sundar G. ; Thirunarayana, P. N. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 29.1994, 2, p. 83-100
|
| Publisher: |
Elsevier |