Executives' Attitudes Toward Consumerism and Marketing: An Exploration of Theoretical and Empirical Linkages in an Industrializing Country
Year of publication: |
1994
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Authors: | Rajan Varadarajan, P. ; Bharadwaj, Sundar G. ; Thirunarayana, P.N. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 29.1994, 2, p. 83-100
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