Executives social representation of rurality and product adaption : a case of rural markets in India
Guda Sridhar; Debiprasad Mishra
| Year of publication: |
2011
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|---|---|
| Authors: | Sridhar, Guda ; Mishra, Debiprasad |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 3, p. 285-303
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| Subject: | Ländlicher Raum | Rural area | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009269539