Executives' transformations of cognitive maps and communication : a comparative analysis of transnational media corporations
vorgelegt von Marcel Walker
| Year of publication: |
2004
|
|---|---|
| Authors: | Walker, Marcel |
| Subject: | Führungskräfte | Managers | Kommunikation | Communication | Mediensektor | Media industries | Multinationales Unternehmen | Transnational corporation | Öffentlichkeitsarbeit | Public relations | Unternehmenserfolg | Firm performance | Schätzung | Estimation | USA | United States | Kognition | Cognition | Medienwirtschaft | Technischer Fortschritt | Unternehmenskooperation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 292 S graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | English |
| Thesis: | St. Gallen, Univ., Diss., 2003 |
| Classification: | Kommunikation und Gesellschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002013095