Expanding business-to-business customer relationships : modeling the customer's upgrade decision
Ruth M. Bolton, Katherine N. Lemon, & Peter C. Verhoef
| Year of publication: |
2008
|
|---|---|
| Authors: | Bolton, Ruth M. ; Lemon, Katherine N. ; Verhoef, Peter C. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 1, p. 46-64
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Unternehmensdienstleistung | Business services | Vertrag | Contract | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Schätzung | Estimation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003642961