Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision
| Year of publication: |
2008
|
|---|---|
| Authors: | Bolton, Ruth N. ; Lemon, Katherine N. ; Verhoef, Peter C. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 1, p. 46-64
|