Expanding TAM and IDT to understand the adoption of e-marketing by small business enterprises : an empirical investigation
Hatem El-Gohary
| Year of publication: |
2012
|
|---|---|
| Authors: | El-Gohary, Hatem |
| Published in: |
E-marketing ; Vol. 2. - Hershey, PA : Business Science Reference. - 2012, p. 931-951
|
| Subject: | KMU | SME | Online-Marketing | Internet marketing | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009575184