Expanding the scope of segmentation research
Nariman K. Dhalla and Winston H. Mahatoo
| Year of publication: |
1976
|
|---|---|
| Authors: | Dhalla, Nariman K. ; Mahatoo, Winston H. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 40.1976, 2, p. 34-41
|
| Subject: | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002060105