Expect success, get success : how self-fulfilling prophecy can impact new product development
Amy Watson, Michael Obal, and Rangapriya (Priya) Kannan
| Year of publication: |
2021
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|---|---|
| Authors: | Watson, Amy ; Obal, Michael W. ; Kannan, Rangapriya |
| Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 64.2021, 4, p. 29-36
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| Subject: | Expected outcomes | Firm innovativeness | Market orientation | New product performance | Self-fulfilling prophecy | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Innovation | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Erwartungsbildung | Expectation formation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2021.1920745 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607623