"Expect the unexpected" : new perspectives on uncertainty management and value logics in event management
Guido Ellert; Guido Schafmeister; David Wawrzinek and Heike Gassner
| Year of publication: |
2015
|
|---|---|
| Authors: | Ellert, Guido ; Schafmeister, Guido ; Wawrzinek, David ; Gassner, Heike |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2954, ZDB-ID 2551992-X. - Vol. 6.2015, 1, p. 54-72
|
| Subject: | Event management | Risk management | Trust | Complex problem solving | Uncertainty management | Value creation logic | Risikomanagement | Betriebliche Wertschöpfung | Value creation | Event-Marketing | Event marketing | Management | Strategisches Management | Strategic management | Risiko | Risk |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298050