Expectation Confirmation Model in the Transportation Order Applications : Gender Differences

Recently, there has been a rapid increase in development and use of Transportation Order Applications (TOA) in Indonesia. However, some TOA provider finally close their service because their customer move to the others TOA provider. Therefore, this research is aimed to test the Expectation Confirmation Model (ECM) in the Transportation Order Applications (TOA), especially motorcycles and cars, by concerning the effect of gender differences moderation in Indonesia. The sample of research were 348 respondents who once used the TOA. The model was tested using SmartPLS 2.0 and was analyzed using the multi-group technique. The results of the research, both for males and females, show that the continuance intention is affected directly by the perceived usefulness and satisfaction. The satisfaction was affected by the confirmation and perceived usefulness, while the confirmation affects the perceived usefulness. The results of the multi-group analysis test show that there is no gender difference in the effect of perceived usefulness on the satisfaction, while other hypotheses show that there is a significant effect of gender differences moderation in the ECM. It is expected that in the future research is able to input variable of age as the moderation variable