Expectations-to-value : connecting customers with business offerings
John R. Hamilton and Singwhat Tee (Division of Tropical Environments and Societies, College of Business Law and Governance, James Cook University, Australia)
| Year of publication: |
2015
|
|---|---|
| Authors: | Hamilton, John R. ; Tee, Singwhat |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 9.2015, 2, p. 121-140
|
| Subject: | prior expectations | value deliverance | customer connection | business performance | emotive satisfiers | servicing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenzufriedenheit | Customer satisfaction | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497559