Expected product price as a function of factors of price sensitivity
| Year of publication: |
2012
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|---|---|
| Authors: | Danes, Jeffrey E. ; Lindsey-Mullikin, Joan |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 21.2012, 4 (13.7.), p. 293-301
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