Experience curves and dynamic demand models : implications for optimal pricing strategies
Year of publication: |
1981
|
---|---|
Authors: | Dolan, Robert J. ; Jeuland, Abel P. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 45.1981, 1, p. 52-62
|
Subject: | Preisgestaltung |
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