Experience-dominant logic : laying the groundwork for an experience-dominant view of firm practices in the marketplace
Dongmei Zha and Pantea Foroudi and Reza Marvi
| Year of publication: |
2024
|
|---|---|
| Authors: | Zha, Dongmei ; Foroudi, Pantea ; Marvi, Reza |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 27.2024, 4, p. 650-681
|
| Subject: | Customer experience | Customer journey | Dominant logic | Experience-dominant logic | Experiential marketing | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-05-2023-0070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324674