Experience management as an innovative approach in emerging Mediterranean destinations
Amparo Cervera-Taulet, Carmen Pérez-Cabañero, Walesska Schlesinger
| Year of publication: |
2019
|
|---|---|
| Authors: | Cervera-Taulet, Amparo ; Pérez-Cabañero, Carmen ; Schlesinger, Walesska |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 536-547
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| Subject: | Quality of service experience | Destination image | Word-of-mouth | Revisit intentions | Innovation | Mediterranean tourism | Mittelmeerraum | Mediterranean region | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.11.037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103470