Experience marketing in country branding : theoretical developments and an Estonian case study
Siiri Same
| Year of publication: |
2014
|
|---|---|
| Authors: | Same, Siiri |
| Published in: |
Research in economics and business : Central and Eastern Europe. - Tallinn, ISSN 1736-9126, ZDB-ID 2551049-6. - Vol. 6.2014, 1, p. 65-88
|
| Subject: | experience marketing | country branding | cognition-affection-conation | authenticity | Estonia | Estland | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010434547