Experiences from a decade: A universal approach to business model teaching

There are many different approaches to teaching business models. This paper presents a generic five-step approach developed through a decade of teaching business models in different geographically, educational and industrial settings. The approach is based upon the teaching principles of case-based teaching, learning-by-doing and problem-based learning.

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Year of publication:	2021
Authors:	Sort, Jesper Chrautwald ; Kristiansen, Kristian Brøndum
Published in:	Journal of Business Models (JOBM). - ISSN 2246-2465. - Vol. 9.2021, 3, p. 50-59
Publisher:	Aalborg : Aalborg University Open Publishing
Subject:	Teaching \| business models \| business model canvas

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	10.5278/jbm.v9i3.2558 [DOI] 1796023582 [GVK]
Source:	EconStor

Persistent link: https://www.econbiz.de/10015409267