Experiences that make consumers think : cognitive experiences
Rouxelle de Villiers
| Year of publication: |
December 2017
|
|---|---|
| Authors: | De Villiers, Rouxelle |
| Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 16.2017, 2, p. 177-179
|
| Subject: | functional value | holistic evaluation | utilitarian | purpose | solution | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Experiment | Utilitarismus | Utilitarianism | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011971486