Experiencing the macromarketing dimensions of sustainability : lessons learned from field trips to the ultra novel
Anthony Samuel, Robert J. Thomas, Cathy McGouran, and Gareth R.T. White
| Year of publication: |
2022
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|---|---|
| Authors: | Samuel, Anthony ; Thomas, Robert J. ; McGouran, Cathy ; White, Gareth R. T. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 44.2022, 3, p. 322-336
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| Subject: | climate change | field trips | macromarketing | marketing education | sustainability | Nachhaltige Entwicklung | Sustainable development | Klimawandel | Climate change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753211049825 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013473729