Experiencing the product life cycle management highs and lows through dramatic simulation
Glenn Pearce; John Jackson
| Year of publication: |
2009
|
|---|---|
| Authors: | Pearce, Glenn ; Jackson, John |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 31.2009, 3, p. 212-218
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| Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketing | Produktlebenszyklus | Product life cycle | Didaktik | Didactics | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003910689