Experiential learning projects : a pedagogical path to macromarketing education
Scott K. Radford, David M. Hunt, and Deborah Andrus
| Year of publication: |
December 2015
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| Authors: | Radford, Scott K. ; Hunt, David M. ; Andrus, Deborah |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 35.2015, 4, p. 466-472
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| Subject: | experiential learning | macromarketing education | service learning | Lernmethode | Learning method | Lernen | Learning | Lernprozess | Learning process | Betriebswirtschaftsstudium | Graduate business education | Führungskräfteentwicklung | Leadership development | Lehrplan | Curriculum | Bildungspolitik | Education policy |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146715573834 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413171