Experiential marketing : a practical guide to interactive brand experiences
Shaz Smilansky
| Year of publication: |
c2009
|
|---|---|
| Authors: | Smilansky, Shaz |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Event-Marketing | Event marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Verbraucherforschung | Marketingforschung | Experiment |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | VI, 264 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 0904 |
| ISBN: | 978-0-7494-5275-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003752211