Experiential marketing in an age of hyper-connectivity : navigating the customer experience journey
edited by Nadia Pomirleanu, Babu John-Mariadoss, John Schibrowsky
| Year of publication: |
2022
|
|---|---|
| Other Persons: | Pomirleanu, Nadia (ed.) ; John-Mariadoss, Babu (ed.) ; Schibrowsky, John (ed.) |
| Publisher: |
2022: Newcastle upon Tyne : Cambridge Scholars Publishing |
| Subject: | Beziehungsmarketing | Relationship marketing |
| Published items: |
7 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | xv, 160 Seiten Illustrationen 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| ISBN: | 1-5275-8034-2 ; 978-1-5275-8034-3 ; 978-1-5275-8035-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170953